IMATAG's Invisible Watermarking Powers DataTrails' Proof Portal: A Breakthrough in Content Authentication

We at IMATAG are excited to announce our strategic partnership with DataTrails launching Proof Portal – a powerful content authentication platform that brings our battle-tested invisible watermarking technology to organizations fighting digital manipulation and deepfakes.

Fighting the Deepfake Crisis

Deepfakes and manipulated media have become a genuine business threat. Companies struggle to protect their visual assets, and consumers find it nearly impossible to verify what's real. According to Deloitte's recent analysis, businesses could face losses approaching $40 billion from AI-generated fraud in the US by 2027 alone.

At IMATAG, we've spent years perfecting content protection systems. Our invisible watermarking technology already safeguards millions of images for media companies, photographers, and enterprises worldwide. This partnership with DataTrails takes our protection capabilities to new heights.

Proof Portal: The Dual-Shield Protection System

What makes Proof Portal different is its comprehensive approach combining two critical technologies:

1. Our Invisible Watermarking: We embed imperceptible marks directly into image pixels that survive compression, cropping, filtering, and other modifications. Unlike attached metadata approaches, these watermarks can't be stripped away.
2. DataTrails' Immutable Ledger Technology: A tamper-proof system that securely manages metadata attached to the actual content, eliminating the problem of metadata stripping. The problem with most authentication systems is their reliance on metadata. We've seen firsthand how easily metadata gets stripped when files move across platforms. Our approach is fundamentally different – we embed authentication signals directly within the content itself where they remain regardless of how the file travels.

Why Watermarking Matters

The advantages of our watermarking approach include:

• It persists: Our marks survive nearly all common image processing operations
• It's invisible: Completely undetectable to viewers while maintaining image quality
• It's proven: We've protected millions of images across various industries
• It scales: Our system handles enterprise volumes efficiently

Rusty Cumpston, DataTrails founder and CEO, puts it well: "Transparency has become essential with generative AI and synthetic media everywhere." By integrating our watermarking with their ledger, we've built something that genuinely protects brands in ways previously impossible.

Who Needs This Solution?

DataTrails has created Proof Portal, powered by our watermarking technology, specifically for:

• Marketing teams protecting campaign assets
• Trust and security officers defending brand integrity
• Investor relations professionals ensuring authentic financial communications
• Media organizations fighting misinformation
• Healthcare companies where verified content has regulatory importance

Their clients span media, finance, retail, consumer goods, manufacturing, and non-profits – anywhere visual content integrity matters.

How It Works

Proof Portal offers a three-step process to protect brand integrity:

1. Protect Content Instantly: Your content is automatically protected with cryptographically sealed proofs, embedded with IMATAG's invisible watermarks, and recorded on DataTrails' tamper-proof ledger system. Digital watermarks and immutable metadata are created to establish authenticity.
2. Verify Content Authenticity: Anyone can instantly verify if content is genuine through your branded verification portal. This provides irrefutable proof of origin and helps debunk deepfakes that might damage your brand reputation.
3. Detect Manipulation: Our watermarks catch misuse and identify changes, even if the content has been modified, cropped, or transformed. The system alerts you when your authentic content has been tampered with.

The entire system is customizable with your branding, making it an extension of your organization. This comprehensive approach ensures content verification regardless of how files circulate or what modifications they undergo.

Beyond Metadata

The limitations of metadata-based authentication have become increasingly obvious to us working with clients. Real-world content rarely maintains its pristine metadata through distribution chains.

Our watermarking technology has been refined through years of R&D to be exceptionally resilient while remaining completely invisible. Proof Portal represents everything we've learned about content protection, packaged in an intuitive solution that fits seamlessly into existing workflows.

Join DataTrails' Early Access Program

DataTrails is now accepting applications for the Proof Portal Early Access Program. Participants will:

• Get first access before the public launch
• Receive direct support from specialized teams
• Help guide product development priorities
• Stay ahead with exclusive feature updates

To learn more about Proof Portal and discuss your specific watermarking needs, schedule a call with an IMATAG consultant through our website. After your consultation, we'll connect you with DataTrails to integrate you into their early access program.

‍