How to Check Image Authenticity?
Prove Visual Content Provenance and Authenticity with Digital Watermarking.
Book a demoIntroducing IMATAG AUTHENTICITY
Provenance & Authenticity Solution
AUTHENTICITY is your go-to solution designed to offer robust protection, labelling, and certification for visual content (images, photos, videos, PDFs) using our advanced watermarking technology. It ensures security, imperceptibility, and unmatched robustness, far superior to other market offerings, especially in the context of AI-generated content.
Time for Change
Misinformation is rampant, with manipulated images, AI-generated content, and fake news spreading widely online. It's essential to adopt robust solutions to verify and protect the authenticity of visual content.
of U.S. news consumers unknowingly shared fake news on social media.
of global leaders believe AI-generated misinformation /disinformation is a major risk in 2024.
of online misinformation comes from manipulated images.
of image metadata (including C2PA data) are stripped by web sites and platforms.
Sources: Pew Research, Reuters reports 2022 & 2023, World Economic Forum Global Risks Report 2024.
Legislative Momentum for Content Authenticity
As AI-generated content proliferates, lawmakers are recognizing the critical importance of verifying the authenticity of real images. These legislative trends highlight the growing value of provable authenticity for real images. By implementing IMATAG AUTHENTICITY, you're not only protecting your work but also enhancing its credibility in an increasingly skeptical market.
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OECD Recommendation of the Council on Artificial Intelligence
Reflects the growing importance of preserving the integrity of information in the context of generative AI.
Read recommendation
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United Nations Resolution A/78/L.49
Encourages development of content authentication and provenance mechanisms like watermarking to help the public distinguish authentic from AI-generated or manipulated digital content.
Read resolution
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President Biden's Executive Order on Safe, Secure and Trustworthy AI
Mandates watermarking of official government communications and urges the private sector and other governments and national agencies to authenticate their content.
Read executive order
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European Union Artificial Intelligence Act
Emphasizes the need to distinguish between AI-generated and genuine content.
Read act
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California Assembly Bill 3211 "Digital Content Provenance Standards"
From July 1 2026, requires new recording devices in California to offer users the option to apply hard-to-remove provenance data to non-synthetic content.
Read bill
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And more...
Stay informed about texts currently being adopted or in force recommending the labeling of non-synthetic content:
Download the updated list
Discover Image Authenticity For Your Industry
Photo Stock Agencies
HeadingAuthenticity Labelling: Agencies invisibly label images as photographer-produced, differentiating from AI content. Source image access via watermark detector adds value in the evolving market.
Newswires
HeadingAuthentication: Labelling photos helps publishers verify sources, combat misinformation, and uphold journalistic integrity.
Camera Manufacturers
HeadingEmbedded Watermarks: Camera manufacturers integrate watermarks directly into images at capture, providing built-in proof of authenticity that persists even if metadata is altered or removed.
C2PA-compliant Software Editors
HeadingSoft-binding of C2PA manifest: Systems implementing a Content Provenance and Athenticity Tracker can embed a permanent link at the pixel level, ensuring C2PA data stay intact even if metadata is changed or removed.
Brands and Corporates
HeadingAuthenticity Verification: Companies watermark official visuals to fight misinformation. This enables rapid authentication, countering manipulated images and false narratives that could lead to bad publicity.
Press Publishers & Media
HeadingContent Integrity: Publishers use watermarking to ensure their content remains unaltered when shared. This helps detect forgery, prevent manipulation, and combat fake news, maintaining journalistic standards and trust.
See it in action!
Learn in 15 minutes how we can help you secure, authenticate and monitor your visual assets.
Request your demo now!
The AUTHENTICITY Process
How Does Image Authentication Work?
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Watermark Embedding
Embed a unique, invisible digital watermark into trusted source content, securely registering it along with its metadata and credentials using a unique key.
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Detection & Analysis
Scan the content to detect and analyze the embedded watermark, confirming the content’s authenticity.
Verification & Reporting
Verify the content's authenticity and provide a detailed report on its origin and any potential alterations.
Full-Scale Authenticity Check
Benefits of Authentic Content Watermarking
Build Trust
Enhance credibility by ensuring that all digital content is marked with verifiable watermarks. This guarantees the authenticity and origin of the content, fostering trust among clients, users and corporate partners.
Streamline Verification
Optimize the efficiency of fact-checking and verification teams with reliable, automated tools designed to reduce the need for manual checks. This speeds up the verification process while maintaining high accuracy, saving time and resources.
Show Commitment to Transparency
Stand out in the market by integrating watermarking technology, demonstrating your dedication to transparency and authenticity. This not only differentiates your brand but also reinforces your commitment to integrity.
Our Image Authenticity Offers
Visual Content Watermarking & Labeling
Embed and label information discreetly at the content source or during production, ensuring unique identifiers for verifying origin and authenticity.
C2PA-compliant Soft Binding
Embed a C2PA manifesto link as a watermark for secure content tracking. Unlike metadata, this watermark remains intact, ensuring robust history tracking.
Detection
Our detection system quickly scans and identifies embedded watermarks, ensuring only genuine content is verified and unauthorized modifications are spotted.
Embedded Watermark (SDK)
Embed watermarks directly into hardware like cameras, marking content at capture. This integration ensures secure, tamper-proof authenticity verification for high-trust environments.
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Embedded Watermarking for In-Camera Content Authentication
Embedding digital watermarks directly into hardware, such as cameras, ensures that content is marked at the point of capture. This technology provides a secure and tamper-proof method of verifying authenticity, making it ideal for professional photographers and content creators who require a high level of trust in their work. By integrating watermarking at the hardware level, users can ensure that each piece of content maintains its integrity from the moment it is created, streamlining the authentication process and enhancing security.
Strengthening C2PA Content Credentials with Digital Watermarks for content authenticity
While file manifests incorporating copyright and origin data, such as C2PA, can offer content protection, it's important to note that this protective metadata may be lost through certain file alterations or when shared on social platforms. Digital watermarks can enhance security by providing an additional layer of authentication, similar to a multifactor approach.
Integration Options
SaaS Web Access
Ideal for small volumes or infrequent use.
API Integration
Deep integration with existing systems for automated watermarking and detection.
Local Software
Handle large file volumes and automatically register copies in our registry.
Embedded Marking
Available for use in mobile equipment (cameras, smartphones) right at the capture stage.
Security and Reliability
Watermark Key Renewal
Each watermark is generated with a unique key, preventing reverse engineering for removal.
Detection Accuracy
Our systems achieve virtually zero false positives (below 0.000000000001% chance).
Certifications
Patented technology recognized by the scientific community as a benchmark.
FAQ
Watermarking plays a vital role in securing creative assets from unauthorized use, or being collected for AI deep-learning, or tampering. By embedding usage restrictions via invisible watermarks, businesses can safeguard their creative content, ensuring it remains authentic and verifiable across industries.
Our watermarking technology provides reliable methods for verifying the authenticity of photography, ensuring that each photo remains traceable and protected throughout its digital path.
Watermarking is crucial for industries like financial services, media, and commercial sectors. It helps protect sensitive visual content, ensuring authenticity and trust in all digital communications.
We support marking and labeling of still images, videos, and PDFs. We do not mark or label audio or plain text.
Yes, our watermark and labeling technology is designed to withstand various types of attacks, including compression, cropping, and rotation.
Imatag holds multiple patents in the fields of digital watermarking and content-based image retrieval. The company has exclusive rights to patents from INRIA, a renowned French institute in computer science, shareholder of Imatag.