IMATAG Unveils Authenticity Solution to Safeguard Visual Content Integrity in the Age of AI

Rennes, France, September 10, 2024 – IMATAG, a pioneer in digital watermarking technology, today introduced IMATAG Authenticity, an innovative solution designed to verify and protect the authenticity of visual content across various digital platforms.

This groundbreaking technology empowers content creators, news organizations, and social media platforms to validate genuine visual content, fostering greater trust in media and addressing the growing concern of AI-generated misinformation. IMATAG Authenticity leverages the company's patented invisible watermarking technology, enabling reliable authentication of visual content by social media platforms, devices, and fact-checkers.

The launch of IMATAG Authenticity comes at a crucial time, aligning with emerging global standards and regulations such as the EU AI Act, California's AB 3311, and the US INFORM Consumers Act. These initiatives underscore the urgent need to differentiate between AI-generated and authentic content. IMATAG Authenticity supports these efforts by providing a robust, tamper-resistant method for establishing content provenance and authenticity.

Leading news agencies, photo stock companies, and camera manufacturers worldwide have begun adopting IMATAG's watermarking technology. The solution is also compliant with IPTC and C2PA metadata standards, ensuring seamless compatibility with existing content authentication frameworks.

At the core of IMATAG Authenticity is an advanced watermarking technique that embeds imperceptible, unique identifiers directly into the pixels of images, videos, and PDFs. This watermark persists through various transformations, including compression, cropping, and format changes, ensuring that content authenticity can be verified even after extensive manipulation or metadata removal.

Mathieu Desoubeaux, CEO of IMATAG, commented, "In today's digital landscape, where almost all online images have lost their original metadata and AI-generated content is becoming increasingly prevalent, IMATAG Authenticity offers a robust link to the truth. Our approach focuses on securely marking genuine content, providing a more effective strategy for addressing authenticity concerns than simply labeling AI-generated material."

The IMATAG Authenticity system comprises three key components:

1. Watermark Embedding: A unique, invisible digital watermark is integrated into trusted source content at the point of creation or publication.
2. Detection & Analysis: A sophisticated detector can identify the content's unique identifier, even in cases of significant alteration.
3. Verification & Provenance: The system verifies the content's authenticity and provides access to the original source information. This allows users to compare the current version with the original, enabling them to identify any modifications that may have occurred.

Christine Deschaseaux, Chief Marketing Officer of IMATAG, stated, "IMATAG Authenticity represents more than just a technological advancement; it embodies our commitment to upholding transparency and integrity in the digital realm. By offering a reliable method to verify visual content authenticity, we're equipping creators, publishers, and consumers with the tools to combat misinformation and preserve trust in our increasingly digital world."

IMATAG Authenticity is available through multiple integration options, including SaaS web access, API integration, local software installation, and embedded marking for mobile devices.

For additional information about IMATAG Authenticity or to arrange a demonstration, please visit www.imatag.com or contact Christine Deschaseaux at christine.deschaseaux [at] imatag.com.

About IMATAG

Created in 2015 to leverage its patented invisible watermark, IMATAG specializes in the protection and identification of images. In just a few years, IMATAG has convinced large companies in the press market, as well as brands, of the value of controlling the use and integrity of their images. Whether to protect their copyrights, fight against leaks or fake news, dozens of references use IMATAG's invisible tracker to authenticate their content worldwide. More on www.imatag.com.

To download this press release, clic here.