This famous pop culture toys creator shares photos of his products with retailers and distributors around the world about a month before their release. As the toys are usually licensed (Marvel, Disney …), their reveal is often conditional on an event such as the release of a movie or game.
The risk of a leak: a lost buzz effect, or even counterfeits more quickly on the market. Unfortunately, this happened regularly, and they needed to know which partner was leaking.
The Brand Protection lawyer and Retail Marketing manager turned to Imatag to invisibly tag product photos before they were sent to retailers. This is how they were able to discover the origin of the leaks.
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