IMATAG — Leaks
Music Industry
A global leading music company fights leaks by invisibly watermarking all its digital assets.
Executive summary
A renowned music label handles not only album production but also visual communication surrounding releases, including photo shoots, advertising, brand image, and digital content.
Maintaining confidentiality is crucial to ensure success and excitement among fans. Visuals are shared with third-party entities under embargo during important stages such as album releases, promotional video clips, and pre-tour events.
Thus, the industry prioritizes tracking visual assets to prevent leaks at each stage, protecting visuals, satisfying the fan community, and maintaining strong relationships with suppliers.
From the very beginning of the content creation process, with the marking of image files, to prompt crisis management through a continuous online detection service that can identify the source of leak 24/7, this client now possesses a robust arsenal to effectively combat leaks and respond swiftly.
We deliberately anonymize all our success stories in order to protect the identity of IMATAG Leaks customers. Contact us for more information about our clients.
Success Story
How we worked together
Challenges
Fans' eagerness to seek early-stage information and share it within their community becomes problematic when leaks of visual assets occur. Beyond spoiling the element of surprise, it often forces to rearrange the promotional schedule, the quality of communication from fans showcasing leaked content is poor, leaked information can be outdated or inaccurate, and it damages relations with partners involved in content creation.
Solution
Sensitive content had to be tagged with an invisible identifier as a precautionary measure to detect where the leak's source. The service had to cover the whole workflow from the very beginning of the content creation process, with the marking of visual files, to prompt crisis management through a continuous online detection service that can identify the source of the leak 24/7.
How Imatag helped
Adding IMATAG Leaks solution seamlessly fitted into production, editing, and transmission workflows, which previously had inherent flaws or risks of leaks. The client now possesses a robust arsenal to effectively combat leaks and respond swiftly.
Results and return on investment
So far, the client is entirely satisfied with the work accomplished together, and reassured by the added security, which has no impact on their partners. “Today, we're much more relaxed about the launch of an album by one of our artists. Our entire production chain is protected, and we can provide our artists' fans with the real experience they want, at the precise moment we have chosen.”
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Key success factors and main benefits
“We faced a constraint related to image format, and Imatag proved instrumental in addressing this requirement and customizing their solution to suit our specific needs.”
Incredible robustness to compression
Imperceptible, does not affect shades and gradients
Fast and easy API integration
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