IMATAG — Leaks
Consumer Electronics
This smartphone manufacturer fights product leaks by watermarking all of its images before launch.
Executive summary
This smartphone manufacturer, serving dozens of countries around the world, needed to keep the visuals of its products confidential until the official launch.
Using the IMATAG Leaks solution, they marked all their product visuals throughout the image production chain, until their distribution to commercial partners.
This process hides the recipient ID in each copy of the image. Thus, even after the usual compression on social networks, the images broadcast by some leakers revealed their origin.
This company now marks its content before each product launch.
We deliberately anonymize all our success stories in order to protect the identity of IMATAG Leaks customers. Contact us for more information about our clients.
Success Story
How we worked together
Challenges
Product leaks and premature releases bring launch campaign ROI down to 0, while dramatically impacting sales of previous models. This company needed to discover, patch and prevent the source of these leaks.
Observation
Potential leakers could be internal, marketplaces, influencers, journalists, serial tech leakers. Most vulnerable moments were during industrialisation phase, while sharing marketing campaigns under embargo, populating marketplaces catalogs before launch. Usual leaked images are catalog visuals, renders, packshots, posters.
How Product Helped
After integrating IMATAG Leaks into their content production chain, the company now systematically and automatically inserts invisible code into its images. This traceability allows them to identify at which stage of production or distribution of the image the leak occurred.
Results
Before launching a product, the company and its partners now work together more serenely. If a product visual is released during the embargo period, they can react quickly to protect subsequent campaigns.
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Key success factors and main benefits
“There was no question of deteriorating the quality of our renderings, as did other solutions that we had already tested. The IMATAG watermark brilliantly passed all the robustness and imperceptibility tests conducted by our Creative Operations team.”
“The ease of integration with the software suite used in our workflow was decisive.”
Incredible robustness to compression
Imperceptible, does not affect shades and gradients
Fast and easy API integration with Adobe
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