IMATAG — Monitor
Premium Cars Manufacturer
To improve their impact on sales, this automaker's marketing team observes how dealers use their content online.
Executive summary
This automotive manufacturer is one of the biggest producers of premium cars and commercial vehicles at a global level.
The marketing team wished to check how resellers, dealers and franchisees around the world were using their visual content.
After comparing with traditional reverse image search solutions, they decided to outsource their image tracking to Imatag as it allowed them to crawl specific sites besides the web in general.
Now, through Imatag, they monitor the usage of over 3,000 product images on over 1,500 websites, social accounts and blogs on a daily basis.
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Success Story
How we worked together
Challenges
Producing visual content for marketing and sales in distribution networks is expensive. To assess the ROI and improve the quality of their content, the marketing team needed feedback on its use. Using mainstream reverse search tools, they searched for their images manually, at random, and had little time to devote to this task.
How Product Helped
Thanks to Imatag, the team now benefits from automated monitoring of its content. In addition to broader image monitoring, it can focus on dedicated sites (social media accounts and blogs). Matches provide decision-making data such as the context in which their content is used. Reported daily, they make it possible to take measures in a very short period of time.
Results
Now, the team responsible for producing and delivering marketing content has a global vision on the use and compliance of its assets on the web. This information is gathered automatically from the most relevant sources, and no longer takes their time.
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Key success factors and main benefits
“With IMATAG, we can also search our images on custom sites, that’s exactly what we needed.”
“Thank to the reverse image search automation, we immediately felt a gain in time.”
“The dashboard greatly facilitates the use of the tool so we were quickly operational”
Control of the use and compliance of assets on the web
Use this information to improve the content and its performance
Save time and money with an automated monitoring tool.
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