IMATAG — Leaks
Production Agency
This production studio uses an invisible watermark to inform its client about who uses its promotional content before or after the embargo period.
Executive summary
This audiovisual production company produces all types of content for major automotive, fashion and luxury brands: Film, Photo, Advertising, Brand Content, Edition, etc…
To maintain trustworthy relationship with its customers, the company had to guarantee the confidentiality of the content it produced until launch. This includes the delivery to media partners of the embargoed visuals several days before the official reveal.
They chose IMATAG Leaks, an invisible watermark that hides the recipient ID in visual content.
When this identifier is detected in an image or film revealed without authorization, the agency can now trace the leak to its source.
We deliberately anonymize all our success stories in order to protect the identity of IMATAG Leaks customers. Contact us for more information about our clients.
Success Story
How we worked together
The challenges
For the agency’s client, a leak before a product is launched can have a major impact on its sales and its marketing strategy. It also raises doubts about the agency’s loyalty.
How IMATAG helped
The company needed an invisible watermark that, unlike the one they had already tested, would resist image compression on social networks. In addition, the IMATAG watermark offers the possibility to mark multiple copies of the same content with different identifiers.
Return on Investment
The traceability of visuals is reassuring, relations with customers are more serene during product launches. Even after the embargo period, the tagging of visuals helps to understand how they spread.
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Key success factors and main benefits
“The implementation of this solution was made easier by its simplicity of integration, but also because everyone in the client-agency-media partner ecosystem needed it”
“We were concerned about having to choose two different solutions for our video media and for our images. Fortunately IMATAG works for both!”
Protection of thousands of embargoed content
Strengthening security and trust with partners
Increased customer loyalty
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