How Can Retail Marketers Contribute To Retail Brand Protection?

Retail brands face many challenges when it comes to protecting their intellectual property and preventing counterfeit goods from entering the market. Digital watermarking offers a powerful solution for retail brand protection and content monitoring, which benefits your overall strategy.

Fake products and counterfeiting can seriously harm your brand’s reputation and sales. Leaked product visuals accelerate counterfeiting when the new product design, feature or pricing is revealed before launch. Leaks also create confusion among consumers and destroy relationships with resellers and ecommerce marketplaces.

Imatag’s invisible digital watermarking technology allows brands to protect their digital assets and prevent unauthorized access. The ID inserted in our pixel resists compression, crop, resizing and color filters. Our image processing also respects the quality of your photos and product visuals.

Track images online to reinforce security of your retail marketing visuals and maintain trust throughout your global supply chain network. By monitoring specific accounts and websites you will learn about customer preferences and grow your business intelligence. It also allows you to quickly detect issues such as reseller compliance infringements or unauthorized use of your content.

With Imatag’s watermarking technology, you have the possibility to protect images online by marking multiple copies of the same content with different identifiers. In case of a leak, you will be able to identify the source of the leak. This can help prevent counterfeiters from selling fake products and your customers from purchasing fake items at an unjust price.

To support other business services, read more about our anti-piracy digital watermark solution and our brand protection solution.