How Can Retail Marketers Contribute To Retail Brand Protection?

Strengthen relationships with your resellers by controlling the use of your images and compliance with your rules.

Your challenges

Prevent Pre-Launch Leaks

Minimize the risk of leaks while sharing marketing content to retailers before the official release of your product.
Track Sellers and Distributors

Improve your business intelligence by discovering and identifying your network of partners.
Check content compliance

Verify that your retail marketing content is used correctly and complies with your brand standards.

How we solve these brand protection issues

LEAKS - Protect your prelaunch content

Mark your retail marketing content

Add Imatag’s invisible watermark to every sensitive asset you share to create a unique copy for each recipient. This way you can easily detect sources of leakage.

Detect the source in case of a leak

You spotted a leak online? Your product visuals appeared somewhere on social media? You just need to upload the suspect file to Imatag Leaks and the digital watermark will reveal the original source of the leak.

MONITOR - Track your content online

Monitor your product images

Imatag Monitor reports all websites where your retail product visuals appear. At a glance, discover your retailer network, marketing visuals most used for online sales, and check that they comply with your brand’s standards.

Assess performance and impact

Track your retail marketing content online with Imatag’s Monitor solution to analyze its performance and calculate earned media. How people share your content online allows you to understand the reach of your campaigns and the impact of your assets on different types of medium.

Why choose Imatag for your retail brand protection?

Retail brands face many challenges when it comes to protecting their intellectual property and preventing counterfeit goods from entering the market. Digital watermarking offers a powerful solution for retail brand protection and content monitoring, which benefits your overall strategy.

Fake products and counterfeiting can seriously harm your brand’s reputation and sales. Leaked product visuals accelerate counterfeiting when the new product design, feature or pricing is revealed before launch. Leaks also create confusion among consumers and destroy relationships with resellers and ecommerce marketplaces.

Imatag’s invisible digital watermarking technology allows brands to protect their digital assets and prevent unauthorized access. The ID inserted in our pixel resists compression, crop, resizing and color filters. Our image processing also respects the quality of your photos and product visuals.

Track images online to reinforce security of your retail marketing visuals and maintain trust throughout your global supply chain network. By monitoring specific accounts and websites you will learn about customer preferences and grow your business intelligence. It also allows you to quickly detect issues such as reseller compliance infringements or unauthorized use of your content.

With Imatag’s watermarking technology, you have the possibility to protect images online by marking multiple copies of the same content with different identifiers. In case of a leak, you will be able to identify the source of the leak. This can help prevent counterfeiters from selling fake products and your customers from purchasing fake items at an unjust price.

To support other business services, read more about our anti-piracy digital watermark solution and our brand protection solution.

Save time and money with automated image search and monitoring tools
Track and control asset usage (reseller compliance, customer behavior, industry trends…)
Get an inventory of all the websites where your visual appear on and a listing of brand policy violations
Seamless integration via API to your DAM, PIM or CMS solutions