Technology

Digital Watermarking

Learn more about forensic watermarking, steganography, visual content ID, invisible tagging, metadata protection…
See it in action

What is digital watermarking?

An invisible modification of pixels

The image processing consists of changing the pixel value of a picture to carry hidden information. These modifications are subtle and perceptually shaped to remain invisible to the human eye.

Embedding a code

As a steganography process, pixels modification inserts a piece of binary-coded secret information that can be decoded by a computer. Our patented watermark cannot be reverse engineered, as only the encryption key owner can decrypt it.

Unremovable

Even after an image is edited (JPEG compression, cropping, scaling, color editing …), our algorithm can still detect its embedded information. As the watermark is randomly disseminated into the image, even an AI cannot detect a pattern to remove it.

How can it help solving issues in your industry?

Forensics, Traitor tracing

Brands: A premature release of a product image can be devastating. Precisely identify the source of a leak among your content recipients by marking your campaign visuals.

Security: Wether internal, confidential, under NDA or embargo period, mark your sensitive documents before sharing them.

Content delivery platforms: Ban subscribers proven to be the source of copies of your paid content (VOD, online magazines…)

Proof of ownership

Photographic Agencies and newswires: Applying a digital watermark to your non-exclusive photos is the only way to certify that images found online were initially sourced by you, even when the metadata has been erased. It is the most reliable way to script automated processes like invoicing, claiming or sending a DMCA, building statistics, and reports…

Visual Content-ID

Marketplaces, social platforms: make sure that the content posted by your members is not already registered by your partners (official brands, right owners, etc.). While traditional image repository queries rely on visual similarity prone to mismatches, a watermark used as an ID is 100% foolproof.

Why choose IMATAG’s Watermarking Technology?

Unmatched efficiency

Patented by IMATAG with researchers from INRIA French Institute, it is proven to be the most robust and imperceptible digital watermark of the market.

learn more on INRIA

Preserves visual quality

Tested and approved by professional content creators: the alterations on renders, HD photos, videos and prints cannot be seen.

 

DPReview

Scalable and flexible

Whether on-premise or SaaS, our solution scales to large volumes of assets and can integrate easily into your existing workflow.

Get your demo now !

Learn in 15 minutes how we can help you secure and monitor your visual assets


Our experts will:

  • Discuss your use cases and business needs
  • Give a demonstration of IMATAG
  • Show how to improve your goals by discovering and understanding how your visuals are used