credit carlos muza @unsplash

How Image Monitoring Will Increase Your Web Analytics Capabilities

Photo by Carlos Muza on Unsplash.

Think outside the box, monitoring your images on the web will disrupt your web analytics routines!

Why monitor your pictures?

Whether you are a freelance photographer or a marketing manager, you use analytical tools to assess the audience of your site, measure the performance of your mailings or control your reputation. These statistics are often based on counting page openings, clicks on a link, text occurrences (your name or your product name). So why not do the same thing with your pictures?

Today’s web analytics rely mostly on indicators gathered by bots able to track text or numbers (urls, transaction IDs…). Bots like ours, able to recognise images, really can bring your analytics to the next level.

Because your business mainly relies on visual content (because you sell the, or just because their presence online is a useful indicator), you should monitor your images on the web:

Your images are your sources of income? (photographers, photo agencies, designers …)

Les Photographes doivent surveiller leurs photos sur le web. photo credit: eloi omella

Do not leave your works exposed unattended on the web, considered by many to be a huge stock of free photos. By integrating this way of systematically identifying copyright infringements in your workflow, you not only earn potential revenue (commercial or legal), but you maintain your exclusivity and the value of your work.

Your images are a key part of your business? (brands, e-commerce, companies)

Photo: iStock Credits:OfirPeretz

In today’s world of visual primacy, on social media or the web, your images not only represent your brand, your products, but also your values ​​and mission. By monitoring and protecting your images, you can defend a competitive advantage (such as business packshots), understand and expand your audience, closely monitor brand usage, and monitor legitimate (and illegitimate) resale networks of your products and services. To find out more, if you represent a brand, read our article ”  5 Reasons Why Brands Should Monitor Their Images”  .

Imatag’s analytical tool, another string to your bow!

Since its launch in 2016, IMATAG continuously searches the images entrusted by its customers and alerts them when they appear on the web. For photographers, agencies, brands, or companies that are also eager to protect and search their images on the web, here are two great news:

-1- The analytic view of the IMATAG service now includes the ranking information of the websites on which their images were found.

-2- This feature can now be tested for two months from a Free account.

Who publishes your images?

The analytic dashboard: your control tower for an overall view of the situation of your images, and your best asset for making the right decisions.

Organized to inform you about the sites that publish you the most, the dashboard now integrates their world rank, to inform you about the likelihood of frequenting your images on these sites. By considering in priority the most frequented sites, you will be able to more easily sort out, identify those who monetize their audience or their content, estimate their solvency in case of litigation and thus optimize your income.

You can also see which images have the most  matches , and  target by domain  the sites that publish you (.fr, .com, .info …).

Finally, of course, the list of your  matches  allows you to check, over the chosen period, that the images found are yours, especially if they are not certified by the digital seal of IMATAG, and give a status to these  match , for your own organization (legal, illegal …).

Want to try?

For “FREE” account users, this is the way to test all the features offered by IMATAG during the two-month trial period.

If you have just subscribed to a  trial account, you can protect up to 50 photos. We recommend that you use this quota as much as possible  to check the effectiveness of our service: the more photos you have, the more likely you are to find them on the web during your two months of testing. Of course the photos you use for this test must be published on the internet!

If this is the case, within a few days you will receive our “match” notifications:

– if your image has been found “marked” (thanks to our invisible watermark), then it is certified (no doubt, it is the one that you entrusted to IMATAG),

– if it has been found without a mark, it is declared as “similar” (this copy of your image is almost identical to yours, maybe cropped or modified),

– in any case, the link to the page of the site containing your image is sent to you by this e-mail notification.

What is new is that during your testing period, you can now access all of these  consolidated match notifications  in a dashboard (you can throw our emails!).

Practical case:

Laurent has been protecting his photos on IMATAG for a year.

Some of these photos, published before registration to IMATAG, are already online. For the others, Laurent systematically distributed the marked versions of his photos: on social networks, to his customers and distributors, on his site, on USB key …

To know what happens to his photos, Laurent connects to his IMATAG account, clicks on Analytics, selects the observation period, and sees the list of all the websites on which IMATAG has found his photos, in descending order of use .

He chooses to select the sites whose world rank (also indicated) is the highest to list only the matches  found on this site.

He checks that the matches correspond to his images (if they are not certified by the presence of our invisible watermark) and assigns them a status, depending on the actions to be taken.

The time saved is considerable if one considers that once your stolen images on the web, it is a race against the clock to stop their proliferation since the sites in violation!

To be convinced, try IMATAG for free  !