As you are involved in the production and transmission of marketing content before the official release of your new products, the leak risk of the content that you exchange with your suppliers is among the highest. This is often because your contract with them is not firm enough or does not include clauses regarding embargoed content. Another reason may be that your product raises a lot of expectations from fans, which your partners are eager to satisfy, to the detriment of your business relationship.

As an audiovisual content producer or distributor, you’re naturally aware of the security of your data. However, the sensitive nature of promotional and marketing content is often ignored. Before the official reveal of your new production, you probably need to share embargoed content with commercial and media partners. An NDA does not always provide enough protection. A visual content leak before the official launch can have a major impact on your sales and ruin your marketing strategy.

From the moment you share information outside your organization, the risk of content leak appears. The more stakeholders involved, the higher the risk. External collaborators and third-party stakeholders should be asked the same level of confidentiality than internal team members. Even if an NDA agreement has been put in place, be aware that it is not always sufficient because it doesn’t prevent someone from disclosing confidential information.

Sharing content with ad agencies grows the risk of content leaks because there are more stakeholders involved. Agencies may need to share information with third parties, such as the media, long time before the official reveal. Creative processes need to be secured, especially when handling confidential or embargoed information. The role of the ad agency is to control the risk of their clients’ content leaking, from creation to delivery.