Medium risk
+ Other
All industries can be subject to content leaks. Whether the risk is high or low depends, amongst others, on the number of stakeholders involved. Regarding the impact of a content leak, it depends on the nature of your business:
- Your products, their design or the visuals used for their marketing circulate on the Internet, but they can also be used by competitors or counterfeiters.
- Your strategic activities require digitization for sharing, but this makes them more easily copied.
- The gray market can hurt your business.
- Leaking your promotional content before official reveal is a business danger and can ruin your marketing efforts.
Brands need to learn where potential leaks can happen in their workflow and how to protect their content.